Editorial Photographers (EP) Merges into American Photographic Artists (APA) to Build Combined Stronger Voice in Photography Industry
American Photographic Artists (APA) today announced that Editorial Photographers (EP), a highly regarded association aimed at improving profitability of editorial photography, has agreed to a merger that will benefit professional photographers around the world. The merger is scheduled to be completed by the end of the year. This merger will increase the size of APA to approximately 3,200 members.
APA is excited to have Editorial Photographers come into our association while maintaining their identity as a National Chapter of APA,” comments Stephen Best, CEO of APA National. “With so many core values of the two associations being the same, a merger is an ideal vehicle to build a stronger voice in the industry. APA looks forward to giving the support to the American Photographic Artists Editorial Photographers chapter with new, additional benefits to the current EP member.”
Editorial Photographers began in 1999 when a group of 13 San Francisco Bay Area photographers fed up with stagnant editorial rates decided they couldn’t just sit back and take it any longer so they stopped taking assignments from Business Week until they changed their rates. These 13 photographers grew into a nationwide movement.
For the past decade, EP has enjoyed partnering with APA on photography advocacy issues affecting the photo industry. Through that partnership, we have come to realize that combining the strengths of both organizations would benefit all our members. We look forward to a bright future together,” says Brian Smith, president of Editorial Photographers.
Many of the photographers who have been influential within EP are also APA members. Because of the two organizations’ shared goals and vision for the photographic industry, it is a natural fit for EP to merge into APA. The challenges editorial photographers face in the photographic field are the same facing all professional photographers that includes declining fees and the challenges of Internet use on the licensing of images. A more consolidated voice will now be heard.
Our organizations can gain strength by joining forces for the good of our industry—that’s our goal with this merger. We will continue offering great member benefits as well as assisting with initiatives such as PLUS can help encourage and support photographers everywhere,” adds Theresa Raffetto, president of APA National.
Editorial Photographers (EP) is a non-profit organization dedicated to improving the health and profitability of editorial photography. Our mission is to educate photographers and photography buyers about business issues affecting our industry, and in the process raise the level of business practices in the profession.
About American Photographic Artists (APA)
The American Photographic Artists (http://www.apanational.com) is a leading national organization run by and for professional photographers. With a culture that promotes a spirit of mutual cooperation, sharing and support, APA offers outstanding benefits, educational programs and essential business resources to help its members achieve their professional and artistic goals. Headquartered in Atlanta, Georgia with chapters in Atlanta, Los Angeles, the Midwest, New York, San Diego, San Francisco, Charlotte, the Northwest, Colorado and Washington, DC, APA strives to improve the environment for photographic artists and clear the pathways to success in the industry. Recognized for its broad industry reach, APA continues to expand benefits for its members and works to champion the rights of photographers and image-makers worldwide.
Agency Access Acquires ADBASE and FoundFolios to Become Most Robust Photo Marketing and Illustrator Marketing Resource
In a strategic move to position itself as the top marketing company for professional photographers, artists, illustrators, artists representatives, and stock agencies, Agency Access has today announced the acquisition of ADBASE and its division providing online portfolios, FoundFolios. This move positions Agency Access to be the top photo marketing and illustrator marketing resource provider by combining both companies’ strengths to provide the best marketing services.
“Combining these companies has always been a vision of mine, and I have the utmost respect for Nelson Nunes and ADBASE,” remarks Keith Gentile, president and chief executive officer of Agency Access. “Our motivation has always been to supply our members with more options, leading to more opportunities, and more work. Combining forces now gives both Agency Access and ADBASE members the best of both worlds. My team and I are excited to work hard to bring these companies together for the benefit of all our customers.”
ADBASE and FoundFolios will become divisions within Agency Access, maintaining their websites, brand identity and product offerings, and will continue to operate from their Toronto location. Soon ADBASE subscribers will also have the option to migrate over to the Agency Access website and service at any point they wish.
“Making this a smooth transition for ADBASE subscribers is my top priority,” states Nelson Nunes, former president and co-founder of ADBASE and FoundFolios, now vice president of the ADBASE group within Agency Access, responsible for its technology and day-to-day operations. “Keith and I will be working hard to ensure that the websites and marketing services used by all our members get even better over time.”
ADBASE subscribers will benefit by having the ability to continue using the same self-serve marketing tools they love, and will also have the opportunity to access a full range of marketing services, including professional consultations, design services, telemarketing services, and Campaign Manager Pro, a full-serve marketing program that completely handles an artist’s marketing for them.
Through new bundled subscription offerings, Agency Access members can purchase FoundFolios, additional self-serve marketing options, and all members will benefit from even stronger technology. Over time the combined marketing database that all members will have access to will be the largest and most comprehensive available in the industry.
Many key members of the ADBASE Customer Support and Sales teams including Sales Manager Isaac Knox will continue on under the new ownership to ensure that ADBASE subscribers receive the same top quality service and customer support they are used to.
About Agency Access
Agency Access (http://www.agencyaccess.com) is the only one stop promotional service that takes care of direct marketing for commercial photographers, illustrators, artist reps and stock agencies. The company’s sole purpose is to help its members find new clients. Agency Access offers many in-house services to guide, encourage and educate artists so they get the most from their membership, including access to an international database of 60,000 plus commercial art buyers at ad agencies, magazines, book publishers, in-house departments, graphic design firms, and architectural firms. A full spectrum of integrated marketing tools – including email marketing, direct mail printing and mailing, consultation services and design services – makes it easy to connect with the right buyers. For artists who don’t have time or inclination to look after their own marketing, the new Campaign Manager Pro program handles it all. To learn more or take a free 3 day trial of Agency Access, click here.