Agency Access Acquires ADBASE and FoundFolios to Become Most Robust Photo Marketing and Illustrator Marketing Resource

Posted by: on Sep 7, 2011 in Client News | No Comments
Agency Access Acquires ADBASE and FoundFolios to Become Most Robust Photo Marketing and Illustrator Marketing Resource

In a strategic move to position itself as the top marketing company for professional photographers, artists, illustrators, artists representatives, and stock agencies, Agency Access has today announced the acquisition of ADBASE and its division providing online portfolios, FoundFolios. This move positions Agency Access to be the top photo marketing and illustrator marketing resource provider by combining both companies’ strengths to provide the best marketing services.

“Combining these companies has always been a vision of mine, and I have the utmost respect for Nelson Nunes and ADBASE,” remarks Keith Gentile, president and chief executive officer of Agency Access. “Our motivation has always been to supply our members with more options, leading to more opportunities, and more work. Combining forces now gives both Agency Access and ADBASE members the best of both worlds. My team and I are excited to work hard to bring these companies together for the benefit of all our customers.”

ADBASE and FoundFolios will become divisions within Agency Access, maintaining their websites, brand identity and product offerings, and will continue to operate from their Toronto location. Soon ADBASE subscribers will also have the option to migrate over to the Agency Access website and service at any point they wish.

“Making this a smooth transition for ADBASE subscribers is my top priority,” states Nelson Nunes, former president and co-founder of ADBASE and FoundFolios, now vice president of the ADBASE group within Agency Access, responsible for its technology and day-to-day operations. “Keith and I will be working hard to ensure that the websites and marketing services used by all our members get even better over time.”

ADBASE subscribers will benefit by having the ability to continue using the same self-serve marketing tools they love, and will also have the opportunity to access a full range of marketing services, including professional consultations, design services, telemarketing services, and Campaign Manager Pro, a full-serve marketing program that completely handles an artist’s marketing for them.

Through new bundled subscription offerings, Agency Access members can purchase FoundFolios, additional self-serve marketing options, and all members will benefit from even stronger technology. Over time the combined marketing database that all members will have access to will be the largest and most comprehensive available in the industry.

Many key members of the ADBASE Customer Support and Sales teams including Sales Manager Isaac Knox will continue on under the new ownership to ensure that ADBASE subscribers receive the same top quality service and customer support they are used to.

About Agency Access
Agency Access (http://www.agencyaccess.com) is the only one stop promotional service that takes care of direct marketing for commercial photographers, illustrators, artist reps and stock agencies. The company’s sole purpose is to help its members find new clients. Agency Access offers many in-house services to guide, encourage and educate artists so they get the most from their membership, including access to an international database of 60,000 plus commercial art buyers at ad agencies, magazines, book publishers, in-house departments, graphic design firms, and architectural firms. A full spectrum of integrated marketing tools – including email marketing, direct mail printing and mailing, consultation services and design services – makes it easy to connect with the right buyers. For artists who don’t have time or inclination to look after their own marketing, the new Campaign Manager Pro program handles it all. To learn more or take a free 3 day trial of Agency Access, click here.

Ken Kaminesky Amps Photo Marketing With Campaign Manager Pro

Posted by: on Jul 19, 2011 in Client News | No Comments
Ken Kaminesky Amps Photo Marketing With Campaign Manager Pro

In a crowded photography industry, professional photo marketing can easily separate ordinary from well-established. After 20 years in the photo industry, well-known travel and lifestyle photographer Ken Kaminesky realized if he wanted to continue to shoot and maintain a successful photographer business, he would need to get professional help. Kaminesky chose to partner with Agency Access as one of its Campaign Manager Pro clients in order to bolster his overall photo marketing efforts.

“I can’t copy what some other pro photographer is doing to market themselves successfully, since they don’t shoot what I shoot, and their circumstances are far different than mine,” Kaminesky adds. “I’m an independent freelance travel and lifestyle shooter that has a very limited budget for self promotion. Yet I do realize that marketing and self promotion is a vital part of what a pro photographer has to do. Doing it correctly and within my budget—now that’s the key to success.”

Kaminesky will be working with a team of marketing experts, including professional consultant Jennifer Kilberg, to create a new marketing strategy for his career. Kilberg will be guiding Kaminesky through the professional marketing and promotional services Agency Access offers to photographers. The program lasts 15 months, during which time Kaminesky has taken it upon himself to blog about his experiences. His first blog post, My Marketing Adventure: Part 1, is now live on The Lab blog.

Linda Whitehead, vice president of marketing for Agency Access notes “Even successful pro photographers like Ken recognize that they don’t have the time and resources to consistently market themselves. Our Campaign Manager Pro photo marketing service is unique to the industry and helps professional photographers strategize and achieve goals in a personalized way.”

“I’m well aware of the fact that I, just like so many other pro photographers, need some help and guidance when it comes to putting together a photo marketing strategy,” says Kaminesky. “I know I need a plan that will last longer than sending out a few emails or postcards, something that can tie in my skills as a photographer with a dedicated team that will help me realize my goals of landing some good new clients.”

Ken Kaminesky has 20 years of experience in the commercial, editorial and stock photography industry. His photography has been featured in prestigious newspapers and magazines such as the Daily Telegraph, Wall Street Journal, Forbes, Scientific American, and most recently, a cover of National Geographic. He shares his latest photos and writes about his travel adventures on his popular blog, which boasts tens of thousands of monthly visitors. He also has over 25,000 followers on Twitter (@KenKaminesky).

About Campaign Manager Pro

Campaign Manager Pro by Agency Access was created for the busy professional photographer to manage all photo marketing needs and make it possible to stay focused on the work they love. With Campaign Manager Pro, a client is assigned two professional photographer consultants—a Professional Artist Consultant and a Campaign Manager—to help them land the jobs they want. These consultants act as the photographer’s personal marketing staff behind the scenes to help them achieve their business goals.

About Agency Access
Agency Access (www.agencyaccess.com) is the only one stop promotional service that takes care of direct marketing for commercial photographers, illustrators, artist reps and stock agencies. The company’s sole purpose is to help its members find new clients. Agency Access offers many in-house services to guide, encourage and educate artists so they get the most from their membership, including access to an international database of 55,000 plus commercial art buyers at ad agencies, magazines, book publishers, in-house departments, graphic design firms, and architectural firms. A full spectrum of integrated marketing tools – including email marketing, direct mail printing and mailing, consultation services and design services – makes it easy to connect with the right buyers. For artists who don’t have time or inclination to look after their own marketing, the new Campaign Manager Pro program handles it all. To learn more or take a free 3 day trial of Agency Access, click here.

 

Jack Hollingsworth Selects Agency Access Campaign Manager Pro Photography Marketing Service

Posted by: on May 24, 2011 in Client News | No Comments
Jack Hollingsworth Selects Agency Access Campaign Manager Pro Photography Marketing Service

Agency Access, the only one stop promotional service that takes care of direct marketing for photographers, illustrators, artist reps, and stock agencies, has recently signed on well-known travel and lifestyle photographer, Jack Hollingsworth as a new Campaign Manager Pro client. Campaign Manager Pro is a new full-service professional photographer marketing program that includes all aspects of marketing from personal brand development, to portfolio creation, to website and email marketing design, to marketing implementation and results measurement. Photographers at all stages in their careers can benefit from this program—even industry giants like Jack Hollingsworth with decades of experience. Hollingsworth has written about his decision to work with Agency Access for the company’s new blog that launched today.

“Today, for all photographers, established and emerging, it’s about marketing, branding, selling, and promoting. If you’re not doing this with some frequency, you’re at a grave disadvantage,” comments Jack Hollingsworth. “Successful photographers today implement marketing campaigns to make absolutely sure that their vision, mission, and passion is clearly and cleverly communicated, over time via different mediums and deliverables, to as many prospects as humanly and affordably possible.”

Jack Hollingsworth is easily one of photography’s most well-known names in the world of lifestyle, travel, portraiture, and stock photography. His commercial career boasts three decades worth of numerous awards, publication credits, and satisfied customers. Hollingsworth continually demonstrates his incredible presence in the photography industry, specifically via social networking, as he has over 24,000 followers on Twitter.

“Even an industry veteran and renowned photographer such as Jack Hollingsworth recognizes that he doesn’t have the time and resources to consistently market himself on his own. We are pleased and excited to have him on board as a part of the Campaign Manager Pro team of clients,” comments Linda Whitehead, vice president of marketing for Agency Access. “This service takes care of an artist’s marketing efforts from beginning to end, and enables them to focus on what they love best—their creative work.”

In April 2008, Agency Access launched Campaign Manager, a base-level program to help artists overcome issues with marketing. As clientele demand increased for a full-service marketing program, the company added additional photographer marketing services to its original Campaign Manager program and introduced Campaign Manager Pro in late 2010. Response has been incredibly positive.

“It’s no longer just about portfolios, but about personality and process. The reality here is that most photographers hate marketing and selling. Most are weighed down by the unbalanced impression that marketing is more of a burden than an opportunity,” Hollingsworth adds.

He continues, “Now why is a 57 year old, three-decade career veteran like myself using a service like Campaign Manager Pro? It’s simple: I need a marketing makeover. Although I do love the marketing and selling process, I’m a horrible procrastinator when it comes to initiating, executing, and monitoring my campaign efforts. I freely and frankly discussed my predicament with my friends over at Agency Access, and within a 60-minute conversation, I quickly realized that this service was designed exactly for someone like me and most likely, for someone like you too.”

About Campaign Manager Pro

Campaign Manager Pro by Agency Access was created for the busy professional photographer to manage all marketing needs and make it possible to stay focused on the work they love. With Campaign Manager Pro, a client is assigned two professional photographer consultants—a Professional Artist Consultant and a Campaign Manager—to help them land the jobs they want. These consultants act as the photographer’s personal marketing staff behind the scenes to help them achieve their business goals.

About Agency Access
Agency Access (www.agencyaccess.com) is the only one stop promotional service that takes care of direct marketing for commercial photographers, illustrators, artist reps and stock agencies. The company’s sole purpose is to help its members find new clients. Agency Access offers many in-house services to guide, encourage and educate artists so they get the most from their membership, including access to an international database of 55,000 plus commercial art buyers at ad agencies, magazines, book publishers, in-house departments, graphic design firms, and architectural firms. A full spectrum of integrated marketing tools – including email marketing, direct mail printing and mailing, consultation services and design services – makes it easy to connect with the right buyers. For artists who don’t have time or inclination to look after their own marketing, the new Campaign Manager Pro program handles it all. To learn more or take a free 3 day trial of Agency Access, click here.