In a crowded photography industry, professional photo marketing can easily separate ordinary from well-established. After 20 years in the photo industry, well-known travel and lifestyle photographer Ken Kaminesky realized if he wanted to continue to shoot and maintain a successful photographer business, he would need to get professional help. Kaminesky chose to partner with Agency Access as one of its Campaign Manager Pro clients in order to bolster his overall photo marketing efforts.
“I can’t copy what some other pro photographer is doing to market themselves successfully, since they don’t shoot what I shoot, and their circumstances are far different than mine,” Kaminesky adds. “I’m an independent freelance travel and lifestyle shooter that has a very limited budget for self promotion. Yet I do realize that marketing and self promotion is a vital part of what a pro photographer has to do. Doing it correctly and within my budget—now that’s the key to success.”
Kaminesky will be working with a team of marketing experts, including professional consultant Jennifer Kilberg, to create a new marketing strategy for his career. Kilberg will be guiding Kaminesky through the professional marketing and promotional services Agency Access offers to photographers. The program lasts 15 months, during which time Kaminesky has taken it upon himself to blog about his experiences. His first blog post, My Marketing Adventure: Part 1, is now live on The Lab blog.
Linda Whitehead, vice president of marketing for Agency Access notes “Even successful pro photographers like Ken recognize that they don’t have the time and resources to consistently market themselves. Our Campaign Manager Pro photo marketing service is unique to the industry and helps professional photographers strategize and achieve goals in a personalized way.”
“I’m well aware of the fact that I, just like so many other pro photographers, need some help and guidance when it comes to putting together a photo marketing strategy,” says Kaminesky. “I know I need a plan that will last longer than sending out a few emails or postcards, something that can tie in my skills as a photographer with a dedicated team that will help me realize my goals of landing some good new clients.”
Ken Kaminesky has 20 years of experience in the commercial, editorial and stock photography industry. His photography has been featured in prestigious newspapers and magazines such as the Daily Telegraph, Wall Street Journal, Forbes, Scientific American, and most recently, a cover of National Geographic. He shares his latest photos and writes about his travel adventures on his popular blog, which boasts tens of thousands of monthly visitors. He also has over 25,000 followers on Twitter (@KenKaminesky).
About Campaign Manager Pro
Campaign Manager Pro by Agency Access was created for the busy professional photographer to manage all photo marketing needs and make it possible to stay focused on the work they love. With Campaign Manager Pro, a client is assigned two professional photographer consultants—a Professional Artist Consultant and a Campaign Manager—to help them land the jobs they want. These consultants act as the photographer’s personal marketing staff behind the scenes to help them achieve their business goals.
About Agency Access
Agency Access (www.agencyaccess.com) is the only one stop promotional service that takes care of direct marketing for commercial photographers, illustrators, artist reps and stock agencies. The company’s sole purpose is to help its members find new clients. Agency Access offers many in-house services to guide, encourage and educate artists so they get the most from their membership, including access to an international database of 55,000 plus commercial art buyers at ad agencies, magazines, book publishers, in-house departments, graphic design firms, and architectural firms. A full spectrum of integrated marketing tools – including email marketing, direct mail printing and mailing, consultation services and design services – makes it easy to connect with the right buyers. For artists who don’t have time or inclination to look after their own marketing, the new Campaign Manager Pro program handles it all. To learn more or take a free 3 day trial of Agency Access, click here.