I often counsel my clients that they should have an online press room, that is, a one-stop shop for everything a journalist or blogger needs to write a fast article, download a logo or image, pull the latest company blog post, and get past announcements – all in one place.
Today, I came across a blog post discussing this very topic:
In their 2011 State of the Media report Pew Research highlights the fact that the media landscape is still in flux – consumers decide what news they want to get and how they want to get it. Each new technological advance adds another layer of complexity. In 2010 digital news media, like AOL and The Daily, hired almost as many people as were laid off from traditional newsrooms. And even those left in the traditional newsroom are now expected to provide images, audio and video with their stories.
Journalists’ jobs have changed dramatically. Since a large part of PR is working with the media and pitching news stories to journalists, we need to keep up with these technological changes.
I’d love to hear your thoughts on how your company is thinking about or has already executed an online press room!