Agency Access, the only one stop promotional service that takes care of direct marketing for photographers, illustrators, artist reps, and stock agencies, has recently signed on well-known travel and lifestyle photographer, Jack Hollingsworth as a new Campaign Manager Pro client. Campaign Manager Pro is a new full-service professional photographer marketing program that includes all aspects of marketing from personal brand development, to portfolio creation, to website and email marketing design, to marketing implementation and results measurement. Photographers at all stages in their careers can benefit from this program—even industry giants like Jack Hollingsworth with decades of experience. Hollingsworth has written about his decision to work with Agency Access for the company’s new blog that launched today.
“Today, for all photographers, established and emerging, it’s about marketing, branding, selling, and promoting. If you’re not doing this with some frequency, you’re at a grave disadvantage,” comments Jack Hollingsworth. “Successful photographers today implement marketing campaigns to make absolutely sure that their vision, mission, and passion is clearly and cleverly communicated, over time via different mediums and deliverables, to as many prospects as humanly and affordably possible.”
Jack Hollingsworth is easily one of photography’s most well-known names in the world of lifestyle, travel, portraiture, and stock photography. His commercial career boasts three decades worth of numerous awards, publication credits, and satisfied customers. Hollingsworth continually demonstrates his incredible presence in the photography industry, specifically via social networking, as he has over 24,000 followers on Twitter.
“Even an industry veteran and renowned photographer such as Jack Hollingsworth recognizes that he doesn’t have the time and resources to consistently market himself on his own. We are pleased and excited to have him on board as a part of the Campaign Manager Pro team of clients,” comments Linda Whitehead, vice president of marketing for Agency Access. “This service takes care of an artist’s marketing efforts from beginning to end, and enables them to focus on what they love best—their creative work.”
In April 2008, Agency Access launched Campaign Manager, a base-level program to help artists overcome issues with marketing. As clientele demand increased for a full-service marketing program, the company added additional photographer marketing services to its original Campaign Manager program and introduced Campaign Manager Pro in late 2010. Response has been incredibly positive.
“It’s no longer just about portfolios, but about personality and process. The reality here is that most photographers hate marketing and selling. Most are weighed down by the unbalanced impression that marketing is more of a burden than an opportunity,” Hollingsworth adds.
He continues, “Now why is a 57 year old, three-decade career veteran like myself using a service like Campaign Manager Pro? It’s simple: I need a marketing makeover. Although I do love the marketing and selling process, I’m a horrible procrastinator when it comes to initiating, executing, and monitoring my campaign efforts. I freely and frankly discussed my predicament with my friends over at Agency Access, and within a 60-minute conversation, I quickly realized that this service was designed exactly for someone like me and most likely, for someone like you too.”
About Campaign Manager Pro
Campaign Manager Pro by Agency Access was created for the busy professional photographer to manage all marketing needs and make it possible to stay focused on the work they love. With Campaign Manager Pro, a client is assigned two professional photographer consultants—a Professional Artist Consultant and a Campaign Manager—to help them land the jobs they want. These consultants act as the photographer’s personal marketing staff behind the scenes to help them achieve their business goals.
About Agency Access
Agency Access (www.agencyaccess.com) is the only one stop promotional service that takes care of direct marketing for commercial photographers, illustrators, artist reps and stock agencies. The company’s sole purpose is to help its members find new clients. Agency Access offers many in-house services to guide, encourage and educate artists so they get the most from their membership, including access to an international database of 55,000 plus commercial art buyers at ad agencies, magazines, book publishers, in-house departments, graphic design firms, and architectural firms. A full spectrum of integrated marketing tools – including email marketing, direct mail printing and mailing, consultation services and design services – makes it easy to connect with the right buyers. For artists who don’t have time or inclination to look after their own marketing, the new Campaign Manager Pro program handles it all. To learn more or take a free 3 day trial of Agency Access, click here.