American Photographic Artists (APA) today announced that it has selected Juliette Wolf-Robin as its new national executive director. APA’s mission is to help develop successful photographers and creatives by supporting them through education, rights and advocacy.
There has never been a more critical time for professional photographers to join together through an association in order to stay informed, share information and be part of a community,” states Wolf-Robin. “I step into the role of national executive director of APA with a sense of urgency that we must provide members with knowledge and tools needed to succeed, while providing actionable guidelines to protect ones rights and future earning potential.”
Juliette Wolf-Robin is a well-respected industry veteran who has worked with photographers on all aspects of the photography industry for more than 20 years. Most recently she was business development and marketing director at The Brand Union NY. She is perhaps best known for her serial entrepreneurship having launched FoundFolios, Creativity’s Spark* and the Alternative Pick. These innovative print and online resources have helped connect photographers with creatives and art buyers.
Additionally, Wolf-Robin conducted a popular series of podcast interviews with buyers, creatives and artist agents across the country that allowed artists to hear directly how best to reach their target audience and what type of promotion works.
I have known Juliette through the years and have always admired her creativity, entrepreneurship and interest in bringing photographers and creatives together. Juliette understands the ever-changing playing field the photo world has become and the importance for photographers to not only understand their value but to evolve and stay relevant,” comments APA National President Theresa Raffetto. “Throughout her career she has put an emphasis on education and knowledge for both the photographer and the user and we are excited to see where we can take APA with Juliette by our side.”
Over the years Wolf-Robin has been a noted speaker at Photo Plus Expo and at APA chapters nationally, speaking in particular about branding and marketing for photographers. Juliette will be working closely with the APA board of directors and chapter directors to not only help the association succeed but to participate in furthering the cause, sustainability and success of the industry as a whole.
Perhaps one of the greatest challenges facing our industry right now is the sheer speed in which changes are occurring,” adds Wolf-Robin. “Whether we’re discussing technology, copyright issues or the manner in which we communicate with each other, it has become essential to keep up on the latest information, rulings, and trends. I hope to assist APA members as the industry continues to evolve.”
Out of the dozens of very well-qualified applications we received from across the nation, Juliette stood out throughout the process. Her industry experience combined with the fact that she’s married to a photographer has given her a unique understanding of the business end of our industry as well as an emotional investment in its success. She’ll be a potent advocate for not only APA but for all professional photographers,” notes APA Executive Vice President Ric Kasnoff.
I look forward to our future now that Juliette is on board,” adds APA Northwest Chairman Greg Probst.
About American Photographic Artists
The American Photographic Artists (http://www.apanational.com) is a leading national organization run by and for professional photographers. With a culture that promotes a spirit of mutual cooperation, sharing and support, APA offers outstanding benefits, educational programs and essential business resources to help its members achieve their professional and artistic goals. Headquartered in New York, with chapters in Atlanta, Los Angeles, the Midwest, New York, San Diego, San Francisco, Charlotte, the Northwest, Colorado, Washington, DC, and Editorial Photographers. APA strives to improve the environment for photographic artists and clear the pathways to success in the industry. Recognized for its broad industry reach, APA continues to expand benefits for its members and works to champion the rights of photographers and image-makers worldwide.
As more churches become dependent on their church websites to deliver current information and media such as sermon podcasts, image collections, and relevant documents, Elexio has taken steps to enhance and improve the Media Center within its church website content management system (CMS), Amp Vibe, to empower churches with the best website tools available.
With website traffic now coming in from a variety of devices including smartphones and tablets, church websites need to have fluid web design that scales according to the device a person is using. The system has an improved intuitive design with more usability along with social media integration that will streamline church communication. Additional features also include customizable organization features and enhanced search capabilities.
This new version of the Elexio Media Center for our church website CMS provides the latest in design and necessary tools to equip today’s church. Its use of fluid design adapts to your platform of choice, while enhanced search and media organization continues to show Elexio’s innovative approach to church software,” comments John Connell, marketing director for Elexio.
Elexio Amp Vibe church website CMS includes unlimited storage, bandwidth, blogs, calendars, password protected areas, audio and video blocks, slideshows, photo galleries, email, opt-in/opt-out email lists, RSS syndication, and much more.
Amp is a fully-integrated suite of church technology solutions. Just imagine having your website, database, mobile app, small group software, mass communication, donations, event registrations, check-in system and more all working together as one.
Elexio continues to provide the most intuitive and appealing solutions for church websites and church management software around the world. With an integrated set of products that focus on the local church’s web presence, complete membership management, contributions, mobile, check-in, and much more, insight into your congregation and community are no longer a mystery. To learn more, please visit www.elexio.com or call toll free: 888.997.9947.
PR is changing. Always has, always will. Sometimes it’s frustrating for us PR folk to try and keep up with all the changes. Used to be that massive change would only occur every few years, but since social media entered the picture, it seems that vast change is required on a near monthly basis.
One of the blogs I follow, WeBlogBetter, had a recent article entitled: 5 SEO Tactics That Worked in 2012 but you Must Avoid in 2013.
In this article, Kiesha notes her second point, which relates directly to the PR industry:
2. Goodbye positive PRs, hello honest to goodness reviews.
If there’s one thing that was abused in SEO last year, that would be the overhyped positive press releases brands published in different sites just to give a good name to their business. While they weren’t under keyword fluff, Google also saw that not all these positive write-ups proved true to their word, and were just published to spread their brand.
Nowadays, it’s no longer safe to send out PRs to just about every press release site available online; it should rather take in the form of honest reviews. They should not only tackle the good, but also see the bad side of things, as this will increase the quality of information your target audiences will use.
In the world of blogging, especially in church technology, the industry in which I focus on with my PR business and blogging, most of the blogs out there are “pay for play.” This means that if you want your product or service reviewed, you’ll need to pay the blogger a sponsored post fee. These fees are usually quite small – anywhere from $50-200 per post, so it’s usually worth it for the company to get a few reviews on niche sites in their industry.
But where does this leave press releases? I’ve noticed a decline in church tech companies sending out press releases in general. Perhaps with social media taking over and resources being allocated to this aspect of the marketing department, PR has taken a back seat (we’ve always been the red-headed step-child, but that’s another blog post).
How do you think PR is affected by SEO? What are some of the changes you see in your industry?
American Photographic Artists (APA) is joining the 15 plaintiffs in a lawsuit against Google. By joining the suit, APA alleges the “Google Book Search” program violates the copyrights of numerous photographers and other visual artists. The lead plaintiffs include: The American Society of Media Photographers, Graphic Artists Guild, Picture Archive Council of America, North American Nature Photography Association, Professional Photographers of America, National Press Photographers Association, Leif Skoogfors, Al Satterwhite, Morton Beebe, Ed Kashi, John Schmelzer, Simms Taback and Gail Kuenstler Taback Living Trust, Leland Bobbe, John Francis, Ficara, and David W. Moser.
Google has contracted with libraries including the Universities of California, Michigan, Virginia, Wisconsin, and Stanford as well as book and periodical publishers to create digital “archives” of books and periodicals by electronically copying them in their entirety. These books and periodicals contain photographs, illustrations, graphic art, and other visual images protected by copyright law.
The plaintiffs claim that Google has copied, stored, electronically distributed, and publically displayed without the authorization of the exclusive rights owners of the visual works. This result is massive copyright infringement from Google’s creation and operation of its Google Book Search program. In this action, the plaintiffs seek damages and injunctive and declaratory relief with respect to Google’s present infringement of Visual Works as well as injunctive and declaratory relief as to Google’s planned future infringement of the Visual Works.
APA has long been an advocate and activist for the protection of visual artists copyrights. We are grateful to the named plaintiffs to be joining them in this fight,” comments APA CEO, Stephen Best. Representing the plaintiffs are attorneys Mishcon de Reya, New York LLP, and Ronny L. Kurzman, Esq.
Copyright protection and licensing images are two elements that ensure the sustainability of a professional photographer’s career,” notes APA National President, Theresa Raffetto. “APA membership consists of professional photographers who rely on these elements and is why APA advocates fearlessly for copyright protection. Holding Google Books responsible for their flagrant copyright infringement is something APA has been working on and we’re pleased to continue this fight in conjunction with the other plaintiffs.”
About American Photographic Artists
The American Photographic Artists (http://www.apanational.com) is a leading national organization run by and for professional photographers. With a culture that promotes a spirit of mutual cooperation, sharing and support, APA offers outstanding benefits, educational programs and essential business resources to help its members achieve their professional and artistic goals. Headquartered in Atlanta, Georgia with chapters in Atlanta, Los Angeles, the Midwest, New York, San Diego, San Francisco, Charlotte, the Northwest, Colorado, Washington, DC, and Editorial Photographers. APA strives to improve the environment for photographic artists and clear the pathways to success in the industry. Recognized for its broad industry reach, APA continues to expand benefits for its members and works to champion the rights of photographers and image-makers worldwide.
Elexio, provider of church management software suite Amp, continues to set the pace in the church software market with its launch of the essential event management solution. With select releases today and a global launch on March 12th, 2013, it is guaranteed to add enhancement to a platform that is already equipping churches around the world.
We’re confident that our church partners will see immediate advancement of critical areas like volunteer scheduling, resource planning, online payment and registration, as well as publicity and promotion,” said CEO, Jeff Hostetter. “Churches have traditionally struggled with organizing and promoting events. Now event details, resources, volunteer scheduling and registration with online payment options are all simple step-by-step tasks.”
As an addition to the Amp church management solution (ChMS), event management will assist church event planners with tools to assign resources, select and invite volunteers, promote to specific attendees, collect payment and more within a single easy-to-use interface. Backed by the ChMS platform, Amp Fusion, you have all the resources needed to facilitate memorable ministry events.
One of the greatest strengths of Amp is in its integration. This integration is only strengthened with a shared calendar and scheduling platform that applies not only to its database product, but across its website CMS and check-in solutions as well. The obvious advantages will be most evident in the church’s data consistency; working seamlessly through all aspects of the Amp solution. Churches will no longer struggle with disconnected processes when it comes to all facets of event management.
I want to thank all of our church partners for the valuable input that you’ve provided. For those that are currently using Amp products, you’ll be reminded of why Elexio delivers premier solutions. For those that are new to Elexio’s Amp solutions, you will be amazed at the difference of a solution provided by a team that understands your ministry needs,” said Hostetter.
Elexio continues to provide the most intuitive and appealing solutions for church websites and church management software around the world. With an integrated set of products that focus on the local church’s web presence, complete membership management, contributions, check-in and much more, insight into your congregation and community are no longer a mystery. To learn more, please visit www.elexio.com or call toll free: 888.997.9947.